The Full Story

About

At the heart of our work is a passion for transforming outdoor spaces into living works of art. Our team of experienced designers and landscapers collaborates closely with each client to understand their unique vision and bring it to life. Every landscape we create is a reflection of individuality — thoughtfully designed to capture your personality, style, and the natural beauty of your surroundings.

Mission

Our mission is to design and build exceptional outdoor spaces that inspire connection, creativity, and joy while honoring the environment. Through sustainable practices, high-quality materials, and meticulous craftsmanship, we strive to create landscapes that are as responsible as they are remarkable.

Vision

We envision a world where every outdoor space tells a story — one that blends beauty, functionality, and sustainability in perfect harmony. Whether it’s a lush tropical paradise or a serene minimalist retreat, we aim to make every client’s dream landscape a reality, without limits.

Meet the Team

Owner, Garden Designer

Andy Turner

Andy, founder of Serenoa, is a Northeast Florida native with 20+ years of experience in landscaping and horticulture in the Jacksonville area. He is passionate about helping others transform their lives by creating enriching environments that are sustainable and designed for everyday living. Andy sincerely believes in the power of nature to improve the quality of life, and he loves to share his expertise with others.

Garden Desinger

Jenn Masters

With over 40 years of hands-on gardening experience, Jenn brings a deep understanding of plants, landscapes, and seasonal design to every project. As a landscape designer, she blends extensive horticultural knowledge with thoughtful planning to create outdoor spaces that are both beautiful and enduring. Her experience allows her to design landscapes that thrive naturally over time.

Business and Marketing Specialist,

Assistant Garden Designer

Anna Gaccetta

Anna is a Northeast Florida native with a strong background in hospitality, customer service, and event coordination. Her passion for plants and eye for aesthetics, combined with a client-focused approach, allow her to support the design team by creating thoughtful, visually appealing landscapes that enhance the overall customer experience

Administrative Manager

Kayla Turner

Bringing experience in Human Resources and account management, Kayla supports the company with clear communication, organization, and a strong focus on client relationships.

Outdoor Lighting Project Manager

Brandon Caldwell

With a strong background in landscape lighting, Brandon brings his design expertise to our lighting division. He specializes in creating thoughtful, well-balanced lighting plans that enhance outdoor spaces, highlight architectural and natural features, and improve safety and usability after dark.

Irrigation and Drainage Specialist

Tyler Harris

Tyler is an Irrigation and Drainage Specialist with a focus on efficient water management, proper drainage solutions, and long-term landscape performance. Their expertise helps protect properties while keeping landscapes healthy and sustainable.

Project Installation Specialist

Storm Jackson

As a landscape installer, Storm brings craftsmanship and precision to every outdoor space he touches. With a refined eye for detail and a commitment to excellence, he transforms design concepts into flawlessly executed landscapes. His work blends technical skill with an elevated finish, ensuring each project is installed to the highest standard and built to impress for years to come.